Everywhere these days. Where the QR code Country Email List seemed to die a quiet death, it has made a comeback. For example, the code is no longer only used to open a URL, but also, for example, to pay, scan customer cards or Country Email List redeem coupons. In 2022, the QR code will have become more than just a marketing Country Email List tool, but much more of a technical solution for, for example, payments or having your discount coupon scanned at McDonald's. What caused this return of the QR code? Where for a while it was the trend for marketers to say that the QR code was dead and NFC was going to be the big thing, this is no longer the case. (Nevertheless, there may be a future.
NFC as a marketing tool.) There are a number Country Email List of reasons why the QR code is making a comeback: Major smartphone manufacturers have come to see the usefulness of QR. It is a lot easier for the consumer to scan a QR Country Email List code. Since iOS11 and Android 8.0, the native camera app includes a QR scanner Country Email List by default. The user opens his camera and scans the code. This code is recognized immediately. You no longer Country Email List have to download a separate app (with all kinds of advertisements). The cameras that are in the average smartphone today are of much higher quality than 10 years ago. As a result, the code no longer has to be so large, so that there is more room for the design on, for example, printed advertisements. Almost everyone has mobile internet, which is also many times faster than 10 years ago.
Every respectable company has a Country Email List website that is suitable for mobile viewing. As a result, the consumer is rarely disappointed when he or she scans a code. The adaptation of the QR code by advertisers and entrepreneurs has Country Email List increased considerably. For example, it has become very normal to scan a QR code on the terrace to view the menu. The pandemic has accelerated the use of the code. Guests do not Country Email List have to touch the menu and contact with the service is also kept to a minimum. For example, a 750% increase in QR code downloads has been recorded in the US since the start of the pandemic.